A woman with braided hair makes a playful facial expression while holding a small green bottle of skincare product near her face. She is wearing a white top and standing against a plain light background.

Before They Buy It, They Scroll It

In the world of CPG, your brand is the product — and how it shows up online can make or break the moment of purchase.

Whether you’re selling whipped body butter or botanical gin, most people will experience your brand through content before they ever try it.

At Better Days, we create visuals, videos, and strategies that don’t just stop the scroll — they spark curiosity, build trust, and move units.

If your content isn’t making people feel something — or click something — it’s time for a fresh approach.

Let’s break it down.

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1. Content That Tells the Story (Not Just the SKU)

We get it — your product’s incredible. But even the best product won’t move if the content around it feels generic, templated, or off-brand.

Here’s how we approach content that connects:

  • 📦 Product-first, but story-driven: We show why it matters, not just what it is.

  • ✨ Elevated visuals: Think dreamy textures, styled flat-lays, lifestyle moments, and campaign-level product shots.

  • 🎥 Short-form video: Reels and TikToks that show how it’s used, how it looks in motion, or what problem it solves.

  • 🤍 Brand voice support: We help you define a tone that feels like you — not a carbon copy of someone else’s feed.

We’ve worked with CPG brands across wellness, spirits, beauty, fragrance, and more — and every time, it’s about building a feeling that lives beyond the packaging.

2. Strategy That Works With the Algorithm — Not Against It

Posting every day without a plan? That’s just digital burnout. You need strategy.

  • 📆 Content calendars that flow: Based on product drops, campaigns, and cultural moments.

  • 🛒 Sales alignment: Every post has a purpose — whether it’s education, awareness, or conversion.

  • 📱 Platform-specific execution: What works on TikTok doesn’t always work on IG — we guide you through both.

  • ⚡ Analytics tracking: We follow the numbers to see what’s working — and keep doing more of it.

It’s not about posting more. It’s about posting smarter.

Three hair care bottles, including shampoo, conditioner, and scalp serum, displayed on a fluffy cloud-like surface with a blue sky and clouds background.

3. Visual Consistency = Brand Recognition

In a saturated feed, consistency is your brand’s best friend.

  • 🎨 Cohesive styling: Your product should look unmistakably yours every time it shows up.

  • 🪞 Reflect your identity: From skincare to supplements, we ensure your content feels true to your values, benefits, and customer lifestyle.

  • ✍️ Cross-platform brand tone: Whether it’s a cheeky caption or a calming product demo, the message is always on point.

Better Days gives you a look and feel that sticks — and scales.

A minimalistic desk clock with a beige cylindrical body and a black base, placed against a plain white background.
Person pouring whiskey over ice in a glass on a bed with chessboard and pieces nearby.

4. Launches, Drops, and Moments That Matter

We help you make the most of every key moment in your brand journey.

  • 🚀 New product launches: From teaser visuals to launch-day content, we build hype the right way.

  • 💡 Limited editions or seasonal collabs: Let’s make sure your limited-run doesn’t get limited visibility.

  • 🛍 Retail rollouts or brand milestones: Celebrate and share your growth in a way that drives loyalty.

Whether you’re prepping for a Sephora pitch or sending your first DTC shipment — we’ve got you.

Three women in red dresses enjoying drinks and reading a newspaper at a bar or restaurant.

5. From Scroll to Cart: Content That Converts

Beautiful content is the start. Conversion is the goal.

  • 📊 We track what performs: Saves, shares, clicks, and DMs — and use that data to optimize.

  • 🎯 We reverse engineer results: We think like your customers — and your ideal stockists.

  • 🛒 We help close the gap: Between a good vibe and a real sale.

Your packaging shouldn’t be the only thing doing the heavy lifting. Let your content work for you, too.

Three cans of Avenue 8 premium cocktails with different flavors: Pear & Ginger, Blood Orange & Yuzu Paloma, and Strawberry Lemonade, arranged on a white surface with a neutral background.

Why CPG Brands Choose Better Days

Because we’re not just creators — we’re brand partners. Visual storytellers. Strategy nerds. People who get the tension between art direction and ROI.

You get:

  • 🧴 High-quality, styled product photography and video

  • 🧠 Strategic content planning aligned with launches + goals

  • 💬 Thoughtful messaging and brand consistency

  • 💡 A team that cares about the big picture (and the little details)

A row of whiskey bottles with colorful labels and wax seals on their necks displayed on a wooden surface.

Whether you’re early-stage or scaling fast, your content should be working just as hard as you are. If your visuals, messaging, or brand presence aren’t matching the quality of what’s in the bottle or box — let’s change that.

You’ve built something great. Let’s help the world see it — and buy it.
Let’s build Better Days.

Let’s Build Better Days

for Your Brand